The marketing ecosystem is evolving at a rapid pace. With the emergence of Web3 and an entire new frontier of interconnectivity on the horizon, more businesses are seeking to modernize their approaches to lead acquisition as part of a wider digital transformation strategy. But how can these modernization efforts be used for startups with smaller budgets? It pays to prepare … [Read more...] about Scaling the Marketing Efforts of Startups: 5 Essential Ways to Modernize Your Lead Acquisition
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How Nonprofits Can Leverage Journey Mapping to Solve Their Challenges
Running a non-profit organization can be a truly rewarding experience. However, there are a lot of challenges that can hinder your growth, decrease your impact, or shut down the organization altogether. Some of such challenges take place in the environment such as changing regulations, tax reforms, and increasing competition for both donors and volunteers, while others happen … [Read more...] about How Nonprofits Can Leverage Journey Mapping to Solve Their Challenges
AI and Customer Experience: 5 Benefits of AI-Enhanced CX
If you're not already taking advantage of AI-based technologies for marketing and managing your business, you're missing out. Today, more companies are leveraging AI to help improve engagement and overall customer experience. Over the last four years, the use of AI among enterprise businesses has increased by 270%, to the point that most customers handle most of their … [Read more...] about AI and Customer Experience: 5 Benefits of AI-Enhanced CX
Your Complete Guide to a Obtaining a 360 Customer View
If you've landed here, chances are you already know you want a 360-customer view for all the customer data in your organization. Cutting right to the chance, this blog post will help you: Identify Types of 360 Customer Views Challenges with Obtaining Consolidated Customer Views Solutions and Best Practices for Getting This View Benefits of 360 Customer View Let's get … [Read more...] about Your Complete Guide to a Obtaining a 360 Customer View
Why You Must Leverage Big Data to Boost the Success of Your E-commerce Business
Are you on e-commerce retailer still in the dark about the data available you and how you can use the data to boost sales and find new opportunities? Are you unable to access the right data and consequently unable to correctly measure your marketing ROI? Are you unable to link all the individual customer data together because of lack of resources or the right technology? If you … [Read more...] about Why You Must Leverage Big Data to Boost the Success of Your E-commerce Business
